Commerce/Business Studies (319)

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Topic Id Topic Name Short Description
70 CHAPTER 24 - CONSUMER PROTECTION

You will be able to state the meaning, rights & resposibilities of consumers, the concept & need of consumer protection, main provisions of Consumer Protection Act & outline the machinery for settlement of consumer grievances.

69 CHAPTER 23 - EXTERNAL TRADE

You will be able to define the term 'external trade', the importance & types of external trade, various difficuties faced & documents used in external trade, the procedure for import & export of goods & describe the various export promotion measures undertaken by the government.

68 CHAPTER 22 - INTERNAL TRADE

You will be able to define internal trade, meaning & characteristics of wholesale trade & retail trade, the role of middlemen in internal trade, diffrentiate between wholesale trade & retail trade, types of retail trade & their role, concept, merits & limitations of large scale retail trade, the recent trends in distribution such as direct marketing, tele marketing & internal marketing.

67 CHAPTER 21 - ADVERTISING & SALESMANSHIP

You will be able to explain the objectives, advantages & limitations of advertising, differentiate between Advertising & Publicity, various advertising media & their suitability, meaning & importance of personal selling, qualities of good salesman, meaning & objectives of sales promotion & tools used in sales promotion.

66 CHAPTER 20 - MARKETING MIX

You will be able to explain the concept of marketing mix & its components, meaning of product & its classification, various factors affecting pricing decisions, different methods of pricing, meaning of channels of distribution & various channels of distribution.

65 CHAPTER 19 - INTRODUCTION TO MARKETING

You will be able to explain the meaning, objectives, impotance & functions of marketing, differentiate between ' marketing ' & ' selling '.

64 CHAPTER 18 - INDIAN FINANCIAL MARKET

You will be able to explain the concept & functions of financial markets, nature & importance of money market, nature & types of capital market, distinction between capital market & money market, nature advantages, limitations & functions of a stock exchange, concept of speculation & distinguish it from investment, outline the stock of exchanges in India & the nature of regulation of stock exchanges in India & the role of SEBI

63 CHAPTER 17 - FINANCIAL MANAGEMENT

You will be able to state the objectives of financial management, meaning of different types of financial decisions, meaning & objectives of financial planning, concept & determinants of fixed & working capital,meaning , importance & determinants of capital structure, meaning & factors in determining dividend.

62 CHAPTER 16 - SOURCES OF LONG - TERM FINANCE

You will be able to identify the various sources of long trem finance, meaning & importance of capital market, identify the special financial institutions in India, nature & role of special financial institutions, the concept of mutual funds, the role of leasing companies, the foreign sources of long term finance & the importance of retained earnings as a source of long term finance.

61 CHAPTER 15 - FINANCING OF BUSINESS

You will be able to state the meaning, need, importance & types of business finance, various methods of raising short term finance, types of securities required to obtain bank credit & the methods of raising long term finance.

60 CHAPTER 14 - CO-ORDINATION AND CONTROLLING

You will be able to explain the meaning & significance of coordinaton, meaning of control, the characteristics of control & the importance of controlling & the steps involved in the process of control.

59 CHAPTER 13 - DIRECTING

You will be able to state the meaning & importance of directing function, elements of directing, meaning & importance of communication, types of communication, meaning , functions and importance of supervision, meaning & importance of motivation, various ways of motivation, meaning & importance of leadership & qualities of a good leader.

58 CHAPTER 12 - STAFFING

You will be able to explain the meaning & importance of staffing, identify the steps involved in the process of staffing, staffing as a part of Human Resource Management, meaning of recruitment, process of selecting employees, meaning & importance of training & development, methods of training & methods of performance appraisal,compensaton, promotion & transfer

57 CHAPTER 11 - PLANNING AND ORGANISING

You will be able to explain the meaning, features and importance of planning, identify the steps involved in process of planning, explain the meaning, importance and limitations of organising, outline the steps involved in process of organising, explain the concept of organisation structure and outline the forms it takes, differentiate between formal and informal organisation and explain the concepts of delegation and decentralisation of authority and the distinction between the two.

56 CHAPTER 10 - FUNDAMENTALS OF MANAGEMENT

You will be able to explain the concept of management, the objectives of management, characteristics of management, importance of management, describe of management as an activity, as process, as a profession and as a discipline, identify the various levels of management, describe the functions of management and explain the principles of management.

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