An introduction to the types of large scale retail trade, recent trends in distribution and documents used in Internal trade.

Identification of the various advertising media & their suitability, meaning & importance of personal selling, qualities of a good salesman, meaning & objectives of sales promotion and various tools used in sales promotion.  

Explanation of the meaning of channels of distribution and identification of various channels of distribution.

Explanation of the meaning and importance of the organising.

Identification of the various levels of management.

You will be able to state the meaning, rights & resposibilities of consumers, the concept & need of consumer protection, main provisions of Consumer Protection Act & outline the machinery for settlement of consumer grievances.

You will be able to define the term 'external trade', the importance & types of external trade, various difficuties faced & documents used in external trade, the procedure for import & export of goods & describe the various export promotion measures undertaken by the government.

You will be able to define internal trade, meaning & characteristics of wholesale trade & retail trade, the role of middlemen in internal trade, diffrentiate between wholesale trade & retail trade, types of retail trade & their role, concept, merits & limitations of large scale retail trade, the recent trends in distribution such as direct marketing, tele marketing & internal marketing.

You will be able to explain the objectives, advantages & limitations of advertising, differentiate between Advertising & Publicity, various advertising media & their suitability.

You will be able to explain the concept of marketing mix & its components, meaning of product & its classification, various factors affecting pricing decisions, different methods of pricing, meaning of channels of distribution & various channels of distribution.

You will be able to explain the meaning, objectives, impotance & functions of marketing, differentiate between ' marketing ' & ' selling '.

You will be able to explain the concept & functions of financial markets, nature & importance of money market, nature & types of capital market, distinction between capital market & money market, nature advantages, limitations & functions of a stock exchange, concept of speculation & distinguish it from investment, outline the stock of exchanges in India & the nature of regulation of stock exchanges in India & the role of SEBI

You will be able to state the objectives of financial management, meaning of different types of financial decisions, meaning & objectives of financial planning, concept & determinants of fixed & working capital,meaning , importance & determinants of capital structure, meaning & factors in determining dividend.

You will be able to identify the various sources of long trem finance, meaning & importance of capital market, identify the special financial institutions in India, nature & role of special financial institutions, the concept of mutual funds, the role of leasing companies, the foreign sources of long term finance & the importance of retained earnings as a source of long term finance.

You will be able to state the meaning, need, importance & types of business finance, various methods of raising short term finance, types of securities required to obtain bank credit & the methods of raising long term finance.

You will be able to explain the meaning & significance of coordinaton, meaning of control, the characteristics of control & the importance of controlling & the steps involved in the process of control.

You will be able to state the meaning & importance of directing function, elements of directing, meaning & importance of communication, types of communication, meaning , functions and importance of supervision, meaning & importance of motivation, various ways of motivation, meaning & importance of leadership & qualities of a good leader.

You will be able to explain the meaning & importance of staffing, identify the steps involved in the process of staffing, staffing as a part of Human Resource Management, meaning of recruitment, process of selecting employees, meaning & importance of training & development, methods of training & methods of performance appraisal,compensaton, promotion & transfer

An introduction to the meaning, features and importance of planning.

Description of management as an activity, as a process, as a profession, and a discipline.